Case study: How Québec City delivered for Prevost’s 100th anniversary

As one of North America's premier event destinations, Québec City was ideal for Prevost’s centennial celebrations. Based in Sainte-Claire, Québec, the company chose the ExpoCité complex to host the event, providing the perfect environment for showcasing Prevost’s legacy. The venue is known for its versatility, hosting events ranging from trade shows to large-scale corporate celebrations. It is home to the Centre de foires, a premier exhibition venue; Le Grand Marché, a vibrant local food market; and the Centre Vidéotron, an entertainment hub where minor hockey leagues play and international artists like Billie Eilish and Jelly Roll perform during their tours. For Prevost’s event, ExpoCité was transformed into a blend of exhibition space and social gathering points. Attendees could explore the motorhomes and engage with experts through technical training sessions while enjoying the city's rich history, culture, and charm, adding a layer of appeal for the participants.

We pride ourselves on being able to adapt ExpoCité to meet the unique needs of any event, and Prevost’s centennial celebration was a perfect example of how we can elevate an experience. — Laurie Barriault, Account Manager at ExpoCité.

François Tremblay, President of Prevost, emphasized the importance of this gathering, describing it as a central element of the company’s 100th-anniversary festivities. From technical conferences to the “President’s Ride” — a motorcycle tour to the Fairmont Manoir Richelieu in Charlevoix — the week was filled with opportunities for both leisure and learning. The diversity of activities, combined with Québec City’s resourcefulness as a host, made the event memorable for all involved.

The event served as a valuable platform for networking and business development within the RV industry. Attendees, which included major American converters such as Millennium, gathered to discuss the future of RV customization and service. Nelson and Lara Figueroa, president and vice-president of Millennium, expressed their excitement about the new Prevost chassis models and highlighted their longstanding relationship with Canadian customers.

This event underscores Québec City’s ability to attract not only Canadian but also international participants, with motorhomes bearing plates from states such as Montana, Oregon, and Michigan. Such diversity supports the city’s growing reputation as a hub for North American events, supported by its accessible location and world-class facilities.

One of the key takeaways from this event was the role Québec City played in enhancing the overall experience for Prevost’s guests. From its historical landmarks to its remarkable culinary scene, Québec City provides meeting planners with a wide range of activities and experiences, making it an ideal destination for events like sales kick-offs, incentive trips, or milestone celebrations such as Prevost’s.

Attendees expressed their admiration for the city and its seamless integration with the event. Driving through the scenic surroundings of Québec in their motorhomes added a layer of enjoyment to the professional gatherings.

Prevost’s 100th-anniversary event demonstrated Québec City’s capacity to host specialized, large-scale events with an international scope. As the motorhomes left ExpoCité and attendees dispersed across North America, Québec City solidified its ability to deliver any type of high-profile gathering.

Source: Le Soleil