Québec City Business Destination unveils its new “Québec City like no other” campaign
Quebec, February 3, 2020 - “Québec City like no other” is the theme of the new Québec City Business Destination campaign in markets outside Québec, which are predominantly English-speaking. Québec City’s new distinctive positioning was rolled out during a series of promotional activities in Ottawa that brought together players in the Canadian events industry.
This meetings and conventions marketing strategy was developed around four areas: fine dining, events, key industries, and sports. In addition to promotional material (booth, apparel, etc.) for the new campaign, two videos featuring unique and authentic personal stories were introduced at the event in Ottawa. Québec City Business Destination worked with Zebra Media, a Québec City production firm.
These first two stories are entitled “Foodie like no other” and “Vibrant like no other.” Two other stories highlighting sporting events through canoe racing (Spectacular Like No Other) and key industries with Dr. Normand Voyer and the chemistry of love (Bright Like No Other) will round out the campaign.
“I’m proud of this new and original Québec City campaign. It will support our sales team in our efforts to promote the destination in markets outside Québec, both in Canada and the United States,” said Québec City Business Destination president Pierre-Michel Bouchard. “With destinations competing fiercely to attract conventions and meetings, it’s important to stand out from the crowd and make an impression.”
Like no other destination in Canada, Québec City provides the perfect blend of history, modernity, culture, and architecture. With its European charm, diverse culinary scene, joie de vivre, cultural vitality, tourist attractions, and closeness to nature, plus its world-class facilities and services, innovative industries, and thriving ecosystems, Québec City offers fertile ground and an incredible backdrop for conventions and events.
About Québec City Business Destination
Québec City Business Destination was created in fall 2013 as the official information bureau for meeting and convention planners from outside Québec. A partnership between Québec City Tourism and the Québec City Convention Centre, its mission is to promote Québec City outside the province of Québec as a destination for conventions, meetings, and other events.
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