Québec City Business Destination takes home gold at Meeting Industry Marketing Awards (MIMA)

Press Release

Quebec, November 21, 2017 - Québec City Business Destination, official convention bureau, received top honours in London during the Meeting Industry Marketing Awards (MIMA) on November 17. Its digital marketing campaign entitled “Québec City, Your Success Makes History” took home gold, the event’s highest honour.

Pierre-Michel Bouchard, Chair of the Québec City Business Destination strategic committee and President and CEO of the Québec City Convention Centre, was overjoyed to accept the award, which highlights the talent and creativity of Québec City Business Destination’s communications and marketing team. The team was up against campaigns from big advertising firms. The Québec City Convention Centre was also honoured at MIMA 2017, winning gold in the Best Brochure category for its magazine Québec Centre. MIMA brings together key marketing players in the meetings and events industry worldwide.

“Our team pulls out the stops to promote Québec City in national and international markets using unique and compelling concepts,” Mr. Bouchard said. “This prestigious award helps spread the word about Québec City and extends its reach with our various clienteles.”

In the Best Digital Marketing Campaign category, Québec City Business Destination was up against Camm and Hooper (silver), Team Tactics (Bronze), BCD Meetings & Events and Zibrant LIVE!, and M Integrated Solutions. In all, 47 finalists were recognized across 10 categories by an independent committee of events, marketing, and media specialists.

Québec City, your success makes history

The marketing campaign produced by the Québec City Business Destination team is based on a unique idea—the virtual transformation of clients into bronze statues with Québec City in the background and the tagline “Québec City, your success makes history.” Clients played along with the idea during promotional activities and industry events. Together with ads featuring the “statufication” concept, this marketing campaign created a sensation for its originality and potential reach on social media.


About Québec City Business Destination

Québec City Business Destination (QCBD) was created on October 17, 2013, out of a partnership between the Québec City Convention Centre and Québec City Tourism. The two organizations joined their sales forces to focus on conventions, meetings, and other business events for markets outside Québec.  QCBD is headed up by a strategic committee made up of decision makers and chaired by Québec City Convention Centre President and CEO Pierre-Michel Bouchard. The convention centre manages QCBD.

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